Adam Shambaugh: April 2008 Archives
For those of you interested in company or industry research—and particularly if you are looking for up-to-the-minute financial data on companies—please check out Standard and Poor’s NetAdvantage. This resource was very recently acquired by TU Libraries, and has proven very useful for students of finance, management, and marketing.
NetAdvantage includes current and retrospective profiles from S&P’s Industry Surveys, which provide information for all major industries covered by S&P. The database also provides extensive company information, including up-to-the-minute stock pricing data, executive information, and company financials. Most of this information is ready for export into customizable spreadsheets for further analysis.
Explore Standard and Poor’s NetAdvantage right here (use your AccessNet user ID and password to login) or access S&P and other electronic resources for business here.
Do the mundane things you encounter on a daily basis influence the brand of sneaker or toothpaste you choose to buy, even if those brands aren’t marketed to you directly? Can seeing dogs on your way to work influence you to buy Puma sneakers because of a seemingly insignificant quadruped connection? According to the recent findings of Wharton School marketing professor John Berger, the answer is yes. Read more about a recent study published by Berger with Grainne Fitzsimons, a psychology professor at University of Waterloo in Ontario, here.
As Business Librarian at Paley Library, I am pleased to announce the availability of Euromonitor’s Global Market Information Database (GMID). Euromonitor GMID covers various consumer, industrial, and service markets at the global, regional, and country levels. The database contains both statistical information as well as in-depth reports about specific industries in given geographies. What sets GMID apart from many other databases is that the market data presented are collected directly by Euromonitor representatives working in designated regions. In other words, the data are not simply gleaned from other information sources and then repackaged; the information you find here cannot be found in any other information source! If you are a student of finance, marketing, international business, or economics, GMID will likely help you with your research. Give it a try here (log in using your AccessNet user id and password).
