Standard Rate & Data Service

The Library is pleased to announce the addition of Standard Rate & Data Service (SRDS) to its suite of electronic databases.

Considered the Bible of directories when it comes to finding publications by category, SRDS is the largest and most comprehensive database of media and marketing information.

Cataloging media properties and marketing lists, SRDS provides media rates and data for more than 100,000 U.S. and international media properties, including both traditional and alternative marketing media. Advertising rates, contact personnel information, as well as circulation figures for Radio, TV and Cable, Business Publications, Consumer Magazines, and Newspapers are included. Demographic information is also provided.

In terms of functionality, SRDS allows users to search, create contact reports, and obtain additional information with direct links to media kits.

SRDS is updated frequently. In fact, each listing is verified up to 20 times per year, and more than 21,000 listing updates are made every month.

--Kristina De Voe