New Market Research Reports Database

I am delighted to be able to announce that the Library has added a market research reports database to our subscriptions.

The database is MarketResearch.com Academic.

The database is of particular importance for teaching and research in the Fox School of Business, and for advertising students in the School of Communications and Theater. However, it will also support entrepreneurial research in all consumer market categories.

Access is unlimited, on campus and remotely, with IP recognition; full downloading of the reports is permitted. The database includes thousands of market research reports, across all consumer industries. Both browse and search access are available. Historical reports are retained, so they remain available for classes that need non-current market research for case studies.

The database is availble from the Library Home Page, under "Find Articles via Databases", in the alphabetical menu and under the Business databases subject menu.

Click on this link for an alphabetical list of all databases.

A description of the contents can be found here.

While the Library has the market research reports from Datamonitor available in several databases, they are quite abbreviated. This is the first significant package of comprehensive market research that we have been able to acquire.

Please let me know if you have any questions about the database.

--Barbara Wright