Encyclopedia of Political Communication Online

The Encyclopedia of Political Communication is now available online via Sage eReference.

The encyclopedia contains discussion of the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations.

Considerable attention is devoted to major sources of political communication and to important political messages such as presidential speeches, televised political advertising, political posters and print advertising, televised political debates, and Internet sites.