Wikipedia’s Popularity Among the Well-Educated
A recent nationwide survey by the Pew Internet and American Life Project found that Wikipedia is far more popular among the well-educated than it is among those with lower levels of education. For instance, 50% of those with at least a college degree consult the site, compared with 22% of those with a high school diploma. In addition to sheer convenience, the report lists Wikipedia's plethora of internal and external links as one of the reasons for the online encyclopedia's success since the numerous links help to raise the site's visibility and ranking when performing Google keyword searches.
A copy of the full report is available online.
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